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EDITORIAL
Year : 2018  |  Volume : 30  |  Issue : 1  |  Page : 1

Social media and networking: Its growing importance in endodontics


Editor in Chief, Endodontology; Department of Conservative Dentistry and Endodontics, Faculty of Dentistry, Jamia Millia Islamia (A Central University), New Delhi, India

Date of Web Publication4-Jun-2018

Correspondence Address:
Sanjay Miglani
Department of Conservative Dentistry and Endodontics, Faculty of Dentistry, Jamia Millia Islamia (A Central University), New Delhi - 110 025
India
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Source of Support: None, Conflict of Interest: None


DOI: 10.4103/endo.endo_75_18

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How to cite this article:
Miglani S. Social media and networking: Its growing importance in endodontics. Endodontology 2018;30:1

How to cite this URL:
Miglani S. Social media and networking: Its growing importance in endodontics. Endodontology [serial online] 2018 [cited 2018 Dec 12];30:1. Available from: http://www.endodontologyonweb.org/text.asp?2018/30/1/1/233752



Social media commonly referred to as “social networking” and sometimes as “Web 2.0” is gaining popularity in medical and dental disciplines. It encompasses social networking sites such as Twitter, Facebook, LinkedIn, Instagram, YouTube, and Pinterest and also professional networking websites such as LinkedIn, GDPUK, ResearchGate, and blogs. There is increasing popularity of these networking sites, especially among the younger generations. The professional networking websites provide professional development material, update us on the forthcoming events, and can even get us connected to professionals in the same domain. The social networking sites are being used by many clinicians to display the plethora of cases treated by them. Viewing high-quality treatment from senior clinicians not only serves to educate the laypersons but is also inspirational for a newly qualified dentist. They even serve as online platforms for discussions among the clinicians and have become the digital voice for self and business promotion. Though some have referred to these “Facebook school of learning” as unethical, there are standards set for these E-dental professional websites abroad but not in India. There are some inherent risks associated with these twittering healthcare sites as there is no scrutiny of the material that is being uploaded and it lacks evidence. The display of patient-related information without written informed consent and breach of patient's confidentiality can have legal implications. Doctors interacting with their patients should respect the professional boundary of ethics.

It is my opinion that social media and networking are invaluable and economical tools for learning, educating, professional networking, and contributing to public health research and service if proper guidelines are framed and adhered.

I suggest you read an interesting article by Jack Hedley on “Why Your Endodontic Practice Needs a Social Media Presence” (https://www.aae. org/specialty/2018/05/08/why-your-endodontic-practice-needs-a-social-media-presence). This article will further help you in understanding the importance of social media and its effective usage to build up practice.

I will return with another topic of contemporary interest in the next editorial.

With kind regards,






 

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